Turn attention into ownership
MERCURIUS MEDIA CAPITAL
Investment Model
MMC invests media capital into portfolio companies in exchange for equity.
Media
Companies
Companies
Media Inventory Commitment
Exit Proceeds
MMC
Media Inventory Usage
Equity
Portfolio
Companies
Companies
01
How We Help
Companies gain national, local and hyperlocal reach across top-tier media brands, plus hands-on support across strategy, creative and distribution.
02
How Portfolio Companies Win
Companies keep their cash, extend their runway, and scale faster with premium media working as growth capital from day one.
We turn an expense line into an ownership engine.
MERCURIUS MEDIA CAPITAL
The Mercurius Media Capital
Value Proposition
Value Proposition
BENEFIT #1
Media
- Access to media inventory across some of the largest media brands in the US
- Engage with a diverse consumer base in the US market
- Leverage media expertise to build strong communities
BENEFIT #2
Investment
- Opportunity to leverage equity for business growth
- Higher capital runway
- Partner with media brands whose success is linked to yours
BENEFIT #3
Brand Building
- Providing a strong entry into an established market
- Strategic advice on media planning & brand building by dedicated team with media expertise
- Build strong brand recall
MERCURIUS MEDIA CAPITAL
Our Media Offerings
Every screen
that matters.
Every company we back receives premium media across the screens that matter, deployed as growth capital rather than paid campaigns. It is the national presence that usually takes years and millions in cash to earn, invested into the business from day one.
01Linear TV
02Digital & CTV
03Out-of-Home
04National & Hyperlocal
05Sponsored Content
06Brand Integrations
07Promotions
08Audio & Podcast
MERCURIUS MEDIA CAPITAL
MMC Media Brands / 01
Consolidated inventory across
broadcast, cable, connected TV & FAST
broadcast, cable, connected TV & FAST
Linear TV & Digital
47Mn
US households reached across 85 markets & 183 local stations
- 2,500+ hours of local news per week
- Valuable audiences, scale & quality programming
- National footprint with hyperlocal targeting
Digital CTV & FAST
77.9Mn
P18+ reach in 2024 · 86% CTV viewership
- 6 core brands: A&E, History, Lifetime, LMN, FYI, Vice TV
- 60+ FAST channels on Samsung, Vizio, Plex & more
- 186M social followers · 2B+ monthly ad avails
MERCURIUS MEDIA CAPITAL
MMC Media Brands / 02
Spanish-language & South Asian reach,
plus premium out-of-home venues
plus premium out-of-home venues
Spectrum TV & DirecTV Network
6.6Mn
US households · 14M with access to Spectrum app
- Leading Spanish-language media company
- National scale of message with targeting opportunity
- Core audience: adults 25 to 54
Cable + DTH + OTT
5Mn+
US households · 50%+ of South Asian audience in North America
- 4,000+ hours of annual programming
- Loyal, highly engaged audience
- Premium reach across popular Cricket matches
Outdoor TV
150Mn
Monthly viewers across gyms, restaurants & airports
- 30+ channels of premium content
- Reaches 62M college graduates & 48M affluent viewers
- Near business hubs, coworking spaces & innovation hubs
MERCURIUS MEDIA CAPITAL
MMC Media Brands / 03
Premium cinema, content distribution
& social-first digital reach
& social-first digital reach
CineMedia
18,000
Movie screens across the United States
- Strong presence in urban & suburban markets
- Reaches screens across AMC, Cinemark, Regal & Spotlight
- Captive, full-attention audience in premium setting
Content Integration
40+
Linear & FAST channels for distribution
- Assemble & edit video content into half-hour TV shows
- Reaches millions of consumers via targeted advertising across premium TV & digital
- Aggregated reporting of media placements from Leap's data platform
Social & Digital Media
250Mn+
Engaged followers across platforms
- Blossom (106M), So Yummy (63M), BabyFirst (60M TV homes)
- Lifestyle, Food, Beauty & Parenting verticals
- Award-winning shoppable content: 2% CTR, 12.1% ATC benchmark
MERCURIUS MEDIA CAPITAL
MMC Media Brands / 04
SMB decision-makers, in-venue CTV
& HBCU sports programming
& HBCU sports programming
Business & SMB Media
28Mn
Business leaders reached nationwide
- #1 SMB social reach: 16.5M+ followers across platforms
- 61% are business owners or C-suite executives
- 7.1M monthly UVs · 3.9M magazine readers
In-Venue CTV
160Mn
Available daily impressions across 4,000+ screens in 19 markets
- 4,000+ screens across 19 markets in high-dwell venues (break rooms, waiting rooms, bars, dealerships, salons)
- Captive, in-market audience: 62% are household decision-makers, with 2.8x recall lift vs. mobile pre-roll
- Programmatic :15 / :30 video, live in days, with daily reporting by screen, day-part and geo
Sports Programming
20Mn+
Monthly minutes streamed · 3+ hours per game watch time
- NCAA Division I HBCU football, basketball & championship events
- Audience: 87% African American, 67% college educated, 64% homeowners
- Cross-platform reach across CTV (Roku, Fire TV, Apple TV), mobile & web
MERCURIUS MEDIA CAPITAL
Service Partners
Operating partners extending
their services to portfolio companies
their services to portfolio companies
Values-Based Strategy, Intelligence, Media & Creative
- Finds the right audience and the right message, using patented AI that matches brand messaging to consumer values
- Buys media at massive scale, $1.8B placed in 2024 across TV, radio, and multicultural channels; 98% client renewal rate since 1986
- Handles everything from brand to execution, full-service agency covering strategy, creative, social, web, SEO, and video
AI-Powered Revenue Operations
- Runs your marketing and sales engine, from managing ad campaigns to generating leads and handling RFPs
- Produces ads at scale, over 200,000 creative assets per year including banners, videos, and animations
- Turns your data into decisions, analytics, dashboards, and AI tools built to drive growth
Branded Merchandise & Experiential Marketing
- Gets your branded merchandise made faster, cuts 80 hours of work per product with an in-house print shop
- Handles influencer mailers and gift kits, packaged and shipped at scale
- Brings custom branding on-site, laser engraving, embroidery, screen printing, and more at live events
Performance Branding, Integrated Media + Creative
- Grows revenue, not just awareness, full-funnel media strategy that has delivered 34% ROI improvement
- Creates content that converts, strategy, production, and AI-powered creative with 1,000+ creators
- Measures what's actually working, advanced attribution tools that have reduced customer acquisition cost by 14%
MERCURIUS MEDIA CAPITAL
Our Investments so far
Strategic capital deployed into
high-growth, media-ready companies
high-growth, media-ready companies
$46.2Mn
Invested to date
21
Portfolio Companies
Sectors invested
01Consumer Internet
02Travel & Exp.
03Consumer Goods
04FinTech
05Consumer Elec.
06Green Energy
07HealthTech
08Security & Safety
09B2B SaaS
10SportsTech
11PropTech
Portfolio Companies
